The video below is from 80%20 shoes. I just LOVE it. Me and Cece(the designer) used to share a design studio in the garment district not so long ago. The good thing about working or being around other creative people is that you can bounce off ideas with one another. Being around Cece taught me alot about the business side. Its really important to develop ideas with an idea of how and where they are going to sell. Sales are a sign of success and not hype. You still need the other to get the sales though so for me tradeshows are the way to go because there you are dealing directly with buyers from the big department stores or small boutique owners. You get an idea after a while of what people are drawn to the most in which market and you recreate that or reinvent that each season but staying true to your design philosophy.
I just love this idea for a Video Look book. Very well done and engaging storytelling with the shoes. I am inspired to do my own for my spring '08 collection. I really love it plus my girlie friend is a film director and 've asked her already.
Check out her spring collection on her website. I am such a fan and have many of her shoes
1 comment:
A very good idea...
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